True Wild focuses on apex predators as excellent ambassadors for broad habitat conservation due to their far-ranging habits. If habitat is good enough for mountain lions, it is intact for many other species as well. If you keep key corridors open for mountian lions, many other creatures benefit. If livestock is protected from big cats, it is protected from other predators as well.

Our roots are in Africa, and we intergrate our African experience with our grassroots work in USA. Community involvement and buy in are critical to protecting the natural ecosystems that support us all. We therefore invest heavily in communities and work pragmatically to solve issues with wildlife so that we can all coexist.